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The life changing value of medicine

THE CLIENT

European Federation of Pharmaceutical Industries and Associations (EFPIA)

THE CHALLENGE

The debate around the price of medicines has become loud, one-sided, and framed through the lens of ‘price in isolation’. As long as the debate is framed in this way, the pharmaceutical industry will struggle to be anything other than the ‘bad guy’, putting price barriers in the way of access to life-changing medicines. The challenge was to find a way to re-frame the terms of the debate, moving away from the idea of ‘price in isolation’ to helping people grasp the idea of ‘value in context’. Importantly, we sought to focus the debate on the life-changing value of innovative medicines to patients and their families, healthcare systems and society.

OUR APPROACH

Medical innovations and ground-breaking treatments don’t just happen. A single new medicine is the product of thousands of teams, working across hundreds of companies, investing time, money, hard work and dedication. Yet this side of the story is rarely told. Harnessing this thought, we developed a powerful campaign strategy and creative platform #WeWontRest

This campaign focused on the vision, passion and tireless commitment that individuals within the biopharmaceutical industry bring to researching and developing life changing new medicines.

THE RESULT

Through close collaboration with EFPIA’s member companies and associations, the campaign is running in 27 countries and 18 different languages. The campaign has seen many of the world’s biggest pharma companies get involved sharing their own #WeWontRest innovation commitments. Collectively these pledges act as tangible proof of the industry’s commitment to changing lives.

Contact Us

Dianna Hillier

Dianna.Hillier@cellohealth.com

Phone 020 7812 8468

Address

Cello Health plc

Queens House

8-9 Queen Street

London

EC4N 1SP

Registered Office

Queens House

8-9 Queen Street

London

EC4N 1SP

Company Registered

in England no.05120150