26th April 2007
Cello broadens online research offer with investment in nQual
Cello Group plc (“Cello”, AIM: CLL) announces today that it has invested £150,000 in cash to take a 21% stake in Nqual Limited (“Nqual”), via a subscription for new shares.
Founded in 2005, Nqual (www.nqual.com) is an innovative supplier of online qualitative market research solutions. Its software products allow clients to conduct qualitative surveys online, complementing more traditional face to face interview techniques.
This investment broadens Cello’s online research capability and complements the Group’s existing businesses in the data capture area, FML, Kudos and Digital People.
Mark Scott, Chief Executive, commented: “Cello has transformed over the past two years into a large research and consulting business, with real strength in qualitative research across a number of client sectors. Online research is fundamental to our growth, and the relationship with Nqual allows us to further enhance the online solutions we can offer our clients.”