Share price: 128.50p


28th June 2007

Appointment of Non-Executive Director

The board of Cello Group plc (“Cello”) announced today the appointment of Chris Outram as Non-Executive Director. He will join the company and be appointed to the board with effect from 1 July 2007.

Chris Outram is currently Chairman Emeritus of OC&C Strategy Consultants which he founded in 1987. OC&C has grown into one of the most successful strategic management consultancy practices, operating across 12 countries.

Kevin Steeds, Chairman of Cello said:

“We look forward to welcoming Chris to the board. Cello has rapidly evolved into a large market research and consulting business, like OC&C competing on an increasingly global basis. Chris’ experience of organically growing businesses to global scale will be an invaluable resource as we progress through our own expansion plans and further develop the Cello professional partnership.”

Under Schedule 2, paragraph (g) of the AIM Rules, the following information is disclosed in relation to Chris Outram in addition to the information above:

Other directorships held in the past five years:

OC&C Strategy Consultants (Chairman) (current)


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Dianna Hillier

Phone 020 7812 8468


Cello Health plc

Queens House

8-9 Queen Street



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Queens House

8-9 Queen Street



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in England no.05120150