Launch of CSR programme
13th March 2012
Cello, the insight and strategic marketing group, has today launched its new Corporate Social Responsibility programme ‘Talking Taboos’.
Talking Taboos is a campaigning brand that aims to directly tackle health and social issues using Cello’s experience and resources in the healthcare space. It will focus on areas where embarrassment, fear or ignorance prevents sufferers from seeking help.
For 2012, Talking Taboos will be addressing teen mental health, specifically self-harm, through an extensive research project with the teen charity YoungMinds. The research will examine the context in which teenagers find themselves when actively self-harming, and will attempt to inform parents, teachers, peers and health professionals how best to identify and support at-risk and self-harming teens.
Each Cello Group company will utilise its expertise in methodology or market sector to contribute to a ‘whole community’ view that will help carers and sufferers by providing context, exploding myths and challenging prevailing attitudes to self-harm. The programme is being led by Vincent Nolan, Group Chairman of Cello Research and Consulting, and the Group is planning to expand this initiative in the future to assist organisations which address a range of health related issues.
Mark Scott, Cello Group CEO, said:
“Talking Taboos is a great opportunity for us to support a worthwhile cause in the best way we know how – through our market leading research and our wealth of experience in working with health issues.
“It is also an ideal way for our companies to demonstrate their abilities and talents and work across the group to deliver a comprehensive project that should help change the way that self-harm is perceived and handled.”