21st October 2013
Cello introduces Instinctiv – the Science of Response from Brightsource. In their quest for reliable research findings to apply to their work, they’ve taken a fine tooth comb to hundreds of academic texts, articles and papers. They’ve learnt which insights are most effective in stimulating desired outcomes in common direct marketing contexts.
They call the translation of behavioural science theory into direct marketing success, the Science of Response.