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Evaluating where to play in the microbiome

THE CLIENT

Senior Leadership team in an international healthcare company who sought to evaluate potential future business opportunities within the Microbiome field.

THE CHALLENGE

The landscape of the Human Microbiome is complex and many factors influencing its development. Our client required a rigorous evaluation of the future landscape and creation of detailed future scenarios to enable them to make strategic business decisions.

OUR APPROACH

We used a series of proprietary methodologies, including our FUTURES scenario learning methodology, to support this project. We downloaded and evaluated significant desk sources and identified the critical gaps in knowledge against our critical thinking framework. The priority gaps were filled using additional desk and primary research. Then, through a series of workshops and creative sessions, we engaged the cross-functional senior leadership team to consider the implications of key trends and produced a range of plausible future worlds (scenarios). Once the scenarios were identified and enriched, we helped our client navigate the future and evaluate their strategic options given the different possibilities, supporting decision making.

THE RESULT

As the project progressed, we created an interactive and highly visual PDF outlining the evolution of the microbiome landscape and the different scenarios in some detail. This allowed the work to ‘live’ within the organisation and
provides an ongoing test bed for future strategic thinking and decision making. The senior team were fully engaged in the process and owned the scenarios and strategy development. Gaps in market knowledge and capabilities were identified and plans to fill them initiated. Ultimately, the process allowed our client to grasp a complex, evolving landscape and make key strategic decisions with confidence.

Contact Us

Dianna Hillier

Dianna.Hillier@cellohealth.com

Phone 020 7812 8468

Address

Cello Health plc

Queens House

8-9 Queen Street

London

EC4N 1SP

Registered Office

Queens House

8-9 Queen Street

London

EC4N 1SP

Company Registered

in England no.05120150