14th February 2008
Cello announced the reorganising and rebranding of its Response Communications division under the name of Tangible Group – creating one of the UK’s largest integrated marketing communications groups.
The planning-led marketing communications group which includes specialist businesses focused on Advertising, Direct, Data, Digital, Design, and PR, employs 330 people throughout the UK and has a combined turnover of £60M.
The new group will include the following agencies: Tangible Communications (previously Navigator Responsive Advertising and Farm Communications direct marketing division); Tangible Response (previously Target Direct); Tangible Financial (previously cchm:ping); Tangible Data (previously Talking Numbers); Farm Communications: The Leith Agency; Blonde Digital; Brightsource; Magnetic; Stripe Communications; Leithal Thinking and The Practice.
Andy Carolan, previously CEO of Navigator, will take on the role of Chairman of Tangible Group whilst John Rowley, previously Chairman of Farm Communications and The Leith Agency, will become the CEO of Tangible Group. Each company will retain their existing management board structure.
With offices in London, Edinburgh, Cheltenham and Cirencester, the creation of Tangible Group brings significant benefits to the clients and staff of each agency.
Andy Carolan, Chairman of Tangible Group comments; “As a business, the Group gives us increased financial strength and greater scale and scope to compete aggressively in the UK market, whilst also providing our people with increased resources, training and wider career opportunities.
“For our clients, Tangible Group means access to some of the UK’s brightest planners and creative teams, as well as the ability to tap into new sector specialisms and a strengthened national network.”
John Rowley, CEO of Tangible Group adds; “We felt that there was a real opportunity to establish a UK agency group without a pre-set agenda. With planning as our lead discipline the client’s challenge sits at the heart of everything we do, allowing us to offer them total media objectivity, regardless of the agency discipline.”