Cello unifies its Health Agencies under Cello Health brand
3rd March 2014
New structure will help healthcare clients unlock the potential of their assets, brands and organisations
Cello Group has unified its health-orientated agencies to create a new offer for clients in the healthcare sector. The move will bring together a range of capabilities to help clients maximise the potential of their assets, brands and organisations in a changing and challenging environment.
The new offer, which will operate under the umbrella brand Cello Health, will consist of three distinct capabilities:
• Cello Health Insight: global marketing research and customer insight
• Cello Health Consulting: strategic consultancy
• Cello Health Communications: evidence and engagement
The move reflects industry pressure to optimise the potential of molecular assets and demonstrate value, recognises the loss of blockbusters, and the subsequent impact on available resources to bring brands to market.
Stephen Highley, Chair of Cello Health, said: “Healthcare businesses are looking for new ways to address the complex and changing environment. Many agencies talk integrated thinking, but in reality this is rarely the case. This results in constant re-briefing, muddled thinking and confusion.
“By combining our extensive mix of capabilities, we will enable clients to look at complex market challenges through multiple lenses, to take critical decisions with greater confidence, and deliver commercial and clinical success in today’s healthcare landscape.
“Cello Health offers a unique breadth and depth of experience, across everything from early stage product commercialisation, strategy and research, to how we communicate the evidence and understand the emerging impact of patient choice.
“Integrating our capabilities under one brand – Cello Health – will provide our clients with the benefits of a truly unified approach.”
The new group has been formed from the five existing health-focussed businesses within Cello Group, which have been collaborating under an integrated leadership team: Insight Research Group, The MSI Consultancy, Cello Business Sciences, MedErgy HealthGroup and Mash Health Group.
Each of the capabilities will continue to offer its full range of specialist services; in addition, the new structure will enable effective cross-capability working to reflect the changing market landscape.
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