Share price: 128.49p

Acquisition of Line Digital

25th April 2014

Cello Group plc, the insight and strategic marketing group, is further reinforcing the digital capability of its Cello Signal business via the acquisition of Line Digital Limited (“Line”). Total consideration has not been disclosed.

Line is a digital agency with 13 employees, based in Edinburgh specialising in web design and development and online marketing strategy. Core clients include Scottish Friendly, Standard Life, Tesco Bank, Travel Corp and Edinburgh Fringe.

Line will be fully integrated into Blonde Digital, and will supplement Cello Signal’s growing expertise in building complex digital technology platforms for clients.

John Rowley, CEO of Cello Signal, commented:

“We’re delighted to welcome an agency of Line’s technical and creative ability into Cello Signal. This talented team will help support Blonde’s growing maturity in enterprise scale design and build”.

Pete Burns, Managing Director of Blonde Digital said:

“The acquisition of Line puts us in a very strong position. They are a well respected, award winning agency and will help us continue our pursuit of planning, design and technical excellence.

Ross Laurie, Managing Director of Line said:

“Integration with Blonde will deliver more support for our clients and staff, more financial stability for growth, and a deeper pool of knowledge for us to draw on. It is an exciting opportunity to expand more aggressively”

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